About us

Affiliate marketing in iGaming is moving at a very fast pace. Markets becoming regulated, opportunities to acquire new traffic limitless and companies are pushed to focus on innovation. It's easy to lose track on Affiliate Marketing and it's immense potential. And that's when we talk! 

The Highscore Academy was set up in 2018 by Andreas Leirich, to offer seminars based on sound knowledge of Affiliate Marketing. Andreas learnt the ropes with leading gaming companies and is now ready to share those tools and techniques first hand. 


These top-notch Affiliate Marketing Seminars will provide step by step training with everything you need to know about Affiliate Marketing in iGaming. Andreas will walk you through the A to Z of Affiliate Marketing using proven step by step techniques, with a power-packed seminar designed to arm attendees with vital insider knowledge. In a nutshell, the outstanding workshops will give you insights on how to be an Affiliate Manager and on how you can build up your own Affiliate Gaming business. 

The agenda includes interesting topics such as how to make affiliate marketing work for you, advantages of affiliate marketing, different commission structures, what traffic to target, tracking platforms, the different types of affiliates, strategies and most effective markets for affiliation, the affiliate manager’s duties, goals, targets and KPIs, and preventing affiliate fraud.


To open new doors & create more opportunities for people interested in marketing


To make Gaming Affiliate Marketing more accessible and easier to understand


High-quality seminars delivered vibrantly

Trainer Profile

Andreas is a 30 years old German who used to live in Berlin before relocating to Malta in 2014 when he entered the world of gaming. Andreas studied hotel management and worked in the sales departments of luxury hotels in Berlin before moving to Malta. 

During his 6 year employment within the Gaming Affiliate Industry Andreas won several Awards such as:

"Best Affiliate Program of the Year" - 2016 with Mr Green

"Best n.E. Affiliate Program of the year" - 2019 with Global Gaming plus further nominations that should definitely be considered as his personal career highlights.

"After gaining experience at Mr Green, Gaming Innovation Group and Global Gaming, I had the feeling like there is no question about Affiliate Marketing that I can not reply and this motivates me to share my knowledge with people who are interested in the matter"

In his spare time, Andreas coaches a football team, is interested in self-development and entrepreneurial topics. He also adores to travel and read.